"We create gamified entertainment apps for an adult women & LGBTQ+ audience - With a team that knows exactly how it's done right!"

Who we are

We are a passionate team working on a gamified app for adult romance readers, led by a game design superstar and TED Talk speaker Karoliina Korppoo, and backed up by angel investors from companies like Rovio, Next Games and Supercell. We are on a mission to make highly engaging mobile products that a modern female & LGBTQ+ audience actually needs and wants.

The Team

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Sami Volotinen

Growth Lead
Veera Rouvinen

Karoliina Korppoo

Monica Salminen

Acquisition Editor
Karoliina Korppoo

Growth Hacker
Karoliina Korppoo

Senior Developer

Junior Developer
Malin Riback

Our story

What is Sana?

Our first product Sana Stories is a mobile reading app for interactive romantic and erotic novels and short stories. All stories are created with Sana Writing Tool, which makes it easy and fun to write an interactive story or turn an already existing linear story into an interactive one.

Anyone can create and publish their stories with Sana - We are a platform that brings romance readers and authors together in one place engaged with gamified stories!

How did it all start?

In the spring of 2019 Karoliina noticed the rapid rise of romance stories in both books and television sparked by the hype of Twilight and 50 Shades of Gray years back. This finding led to a thorough investigation into the romance market and related apps designed for women.

She quickly found out that while there is a hunger for more engaging romance, the market struggles to provide adult females interesting enough stories with easy-access platforms. Being passionate about storytelling and games she wanted to give a chance for anyone to write their own branching stories.

And based on her research, there just happened to be a market for gamified romance books. So Sana Stories was born.

Where are we now?

The Sana team raised a pre-seed round at the beginning of 2020 led by Icebreaker VC with several angel investors to build the MVP for both the Sana reading app, and the Writing Tool. The MVPs are now done, and with highly promising interest from the reader and author communities the team is now looking to raise a seed round to continue developing the platform and honing the product-market fit (link to Our Mission).

If you would like to know more about us and the upcoming seed round, please contact Karoliina at karoliina@10thmuse.net!

Our mission

Women and LGBTQ+

Adult women and the LGBTQ+ community are an underserved audience in the games and apps business - The current products and services made for them are developed by mostly male teams, and product options are limited or poor quality.

These customers know exactly what they want and have income to spend on services and products they like, but struggle to find what they seek.

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Data shows that the demand for romance reading is huge worldwide, especially in the US. Romance is the single most lucrative fiction genre in the United States, building up a total of 42% of the whole revenue of the fiction books market. The romance fiction ebook industry is worth $1.4 billion dollars a year in the US. 1 in 5 adult women in the US admit to reading romance, and almost half of them read more than one book per week.

Romance reading apps are entering this space, most recently Radish with a 63$ Million Round A. We see great potential in adding and improving on what Radish has started with gamification elements, a subscription monetisation model that suits our adult audience and creating a more fair publishing system for authors.

Feature section

With our expertise in game design and mobile games development we have a definitive edge against competition - We can create tailored engagement mechanics that ensure readers keep reading more. Our User-Generated Content approach ensures a large library of stories, with machine learning and algorithms to help our customers find exactly what they want (think of YouTube or Netflix).

According to our user survey over 80% of readers enjoy having choices in their stories. Branching story enhances the reading experience and makes you feel like you are there with the characters, which is an essential feature for great romance. Interactive storytelling is also on the rise, with trendsetters like Netflix’s Bandersnatch creating demand and interest.

Contact us

Press & General inquiries: contact@10thmuse.net
Jobs: jobs@10thmuse.net

For authors and readers
Help & Support: hello@sanastories.com

Chat with us in Discord: https://discordapp.com/invite/9kwWtu4S6s/


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